Global Glossary
-
CMS - Content Management System Examples: WordPress, Shopify, Joomla, Drupal, Wix, etc. Application that helps create, manage, and modify the contents of e website without the need for HTML or CSS coding skills.
-
HTML - Hyper Text Markup Language Examples: WordPress, Shopify, Joomla, Drupal, Wix, etc. Application that helps create, manage, and modify the contents of e website without the need for HTML or CSS coding skills.
-
CSS - Cascading Style Sheets Examples: WordPress, Shopify, Joomla, Drupal, Wix, etc. Application that helps create, manage, and modify the contents of e website without the need for HTML or CSS coding skills.
-
SEO - Search Engine Optimization The process that organizations go through to make sure their site ranks high in the search engine results for relevant keywords and phrases.
-
PHP - Hypertext Pre-Processor This is the scripting language used to on the server side to develop static websites, dynamic websites, or web applications. HTML works on the client computer (the system on which the page is being viewed). PHP runs on the server (the system from which the page comes) and is a scripting language used to create web pages in HTML.
-
SSL – Secure Sockets Layer A standard implementation for establishing a secure and encrypted link between two points on the internet (computer to web server). The purpose is to protect sensitive information from unauthorized users.
-
PPC – Pay Per Click A marketing strategy where an advertiser is able to bid on keywords used in search engine inquiries to achieve the highest possible ranking on a Search Engine Results Page (SERP). Real Time Bidding (RTB) allows an advertiser to outbid their competition based on their offer to pay an amount for every click by a user on the advertiser’s website.
-
SERP – Search Engine Results Page Results from a user query on a search engine showing websites ranked highest to lowest based on SEO and PPC campaigns.